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Home arrow News arrow Press Releases arrow AIBO Gets the AXE from SONY!
AIBO Gets the AXE from SONY! Print E-mail
Written by Laptop News   
Sunday, 29 January 2006
Wow! Year of the Dog has become the year of cutting dog products as well too! Our lovable robotic puppy, AIBO, is headed for the scrap heap according to SONY sources...

AIBO is Dead
AIBO rolls over, and plays dead for the last time...

Sony (NYSE: SNE) is telling its robotic dog Aibo, as well as the rest of its robotics program, to lie down and play dead as the electronics giant continues to cut projects and products in search of profitability.

Although the robot dog and Sony's bi-pedal Qrio robots gained some traction among consumers, mostly in the Asian market, they failed to win continuation from the company, currently undergoing re-structuring under its newest chief Howard Stringer.

Pet Projects

As a result, the dog days of robotics at Sony are coming to an end for now, with its announcement Friday that it will halt its robotics programs after more than six years and thousands of dollars in sales.

The cuts were likely the result of the Stringer-led Sony administration's concerted effort to make the company profitable again, Yankee Group senior analyst Mike Goodman told TechNewsWorld.

"Part of that is the very un-Japanese-like view of cutting where you need to cut. This was one of those pet projects" that would be likely to go, he said.

Further Details @ http://www.technewsworld.com/story/48542.html

 

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