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Burton and Motorola Release Bluetooth Enabled Snowboard Jacket Print E-mail
Written by Laptop News   
Wednesday, 25 January 2006

Burton/Audex Bluetooth Snowboard Jacket

Ready-to–Wear Communication and Entertainment: Motorola and Burton Launch the Audex™ Jacket Series

Motorola’s newly formed TEAMMOTO showcase the ultimate winter sports jacket and latest handsets

Libertyville, Ill and Burlington, VT – 20 January 2006 – Kicking off the winter sports season, Motorola Inc. (NYSE: MOT) and Burton Snowboards today announce the commercial availability of the Bluetooth-enabled Audex Jacket Series.

Motorola and Burton are also expanding their global relationship with the newly formed TEAMMOTO – a Motorola-sponsored snowboarding team comprised of Burton riders from across the globe.

TEAMMOTO consists of elite riders including Hannah Teter (USA), Luke Mitrani (USA), Marko Grilc (Slovenia), Jussi Oksanen (Finland), Tadashi Fuse (Japan), and Kazuhiro Kokubo (Japan). More information on TEAMMOTO can be found at www.hellomoto.com/burton.

“It is with great enthusiasm that we announce the commercial availability of the Audex Jacket Series and the furthering of our relationship with Burton via the emergence of TEAMMOTO,” said Bruce Hawver, VP and Director, Companion Products Group, Motorola, Inc. “The team will push our products to the limit every time they’re out on the slopes. It’s a great opportunity to get even more insight to the sport we are manufacturing products for and work with athletes who live and breathe something they are so passionate about.”

The new Audex jacket allows winter sports enthusiasts to experience seamless connectivity – at the touch of a button – from one environment to the next. The product was jointly developed by Motorola and Burton to bring wearable technology to active consumers.*

At the center of the Audex jacket is a control panel located on the left-hand sleeve, allowing for simple and easy access to your incoming and outgoing calls, and music selections. Connect a compatible Bluetooth-enabled mobile phone** to the panel wirelessly, while hooking up your iPod® player via hidden, unobtrusive wires within the jacket. Speakers and a microphone are located in the hood for taking and making calls as well as listening to music.

The Audex jacket is the first in a line of products co-developed by Motorola and Burton. The next products, the Audex Protective Gear, are expected to be available this month. The gear includes the Audex Helmet and Audex Padded Hat, both equipped with Bluetooth stereo headphones, featuring easy-to-use control buttons for convenient and wireless on-the-go talking or music-listening.

Pricing and Availability

The Bluetooth-enabled Audex™ Jacket Series is now available online at www.burton.com and Burton specialty shops. Costs range from US$599.95 for the jacket. For more information on product and Motorola’s relationship with Burton, please visit www.hellomoto.com/burton.

About Motorola

Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.

About Burton

Burton Snowboards is a pure snowboard company solely dedicated to creating and perfecting a full range of the best snowboarding equipment and apparel. Founded in 1977, Burton has fueled the growth of snowboarding worldwide through its team of top snowboarders and successful programs such as Learn To Ride (LTR), the Chill Foundation and the Open Snowboarding Championships. Privately held and headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has been the industry market share leader since its inception. www.burton.com.

 

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