"First we all know that Dell cannot risk losing their stronghold in the server space therefore a potential relationship with AMD is bound to occur. That still leaves the question of the consumer market.

With the recent Intel/Apple relationship it’s clear that 15% (or whatever) of the consumer space for Dell may not be enough. Apple is likely to go to 8% with the help of Intel over the next year or so. The PC gaming market is threatening Dell’s “perceived technology leadership” – and ultimately the consumer space. The Alienware brand is cooler than Dell, and perhaps a likely candidate for Dell to take over based on size alone."

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